Golden Gate Ventures | Venture Capital for Southeast Asia

Omise introduces new conversational commerce feature

Omise, Southeast Asia’s leader in online payment processing and risk management, on Monday announced the immediate availability of a new feature, Links, which gives businesses engaging in conversational commerce through social media platforms or messaging apps a more convenient way to request and accept online payments.


Jun Hasegawa, chief executive officer of Omise, said that Links is ideal for spurring customer conversions and turning potential customers into paying customers, easily and economically. By digitising payments that are typically handled offline, ATM transfers or over the counter payments, Omise offers both buyers and sellers engaging on social media platforms and messaging apps greater convenience, choice and flexibility.

Links bolts on as an extra feature to Omise’s existing payment gateway, limiting IT expenditure, while merchants can also keep track of payments through the dashboard, making it simple for reporting and reconciliation – reducing administration time.

With Links, Omise further strengthens its mission to help merchants unlock new growth opportunities.

It’s now becoming commonplace for consumers to engage with businesses through chats to ask questions, get personalised recommendations, and click to purchase, all without having to leave the app. Links sits at the core of this type of commerce as it allows businesses to create and send a customisable payment link to its customers through e-mail or social media channels like WhatsApp, LINE, Facebook Messenger or WeChat.

The customer then makes payments via credit or debit card through a secure payment form on Omise’s website.

A study by Gartner revealed that the amount of online sales that will be performed exclusively through digital assistants, chatbots, are expected to reach US$2 billion (Bt70 billion) by the end of 2016.

Rabbit finance, an online insurance broker and a client of Omise, is currently developing chatbots to be integrated into Line and Facebook Messenger. With chatbots integrated, a customer looking for mandatory car insurance, for example, can start a conversation and complete their purchase within the app.

There is no need for customers to queue up, or open their wallets again when returning for another purchase.


Original article appeared on The Nation