Grana is opening a pop-up store in Singapore for 4 weeksMei 27, 2018
Shopaholics, it’s time to loosen your purse strings. Minimalist brand Grana is opening a pop-up store in the quaint neighbourhood of Tiong Bahru for 4 weeks starting from March 4.
The pop-up store will carry its newest Spring/Summer collection as well as Grana’s best-selling classic styles in Chinese silk, Peruvian pima cotton, Japanese denim, French linen and Chinese cotton twill. You can browse, touch and try on the pieces in-store before placing orders on the website – this online-led business model is the same throughout all of Grana’s stores worldwide. But no fear, your orders will take no time at all to arrive – the brand boasts a shipping time of only 2 working days to 66 countries (Singapore included, of course).
This Hong Kong-based online apparel brand started by Australian entrepreneur Luke Grana in 2013 is known for its clean-cut timeless pieces which retails at an affordable price, thanks to its direct-to-consumer approach.
Grana pop-up is happening Mar 4-31 at #01-65, 59 Eng Hoon Street. Opens daily from 10am-8pm.
Original article appeared in Time Out.